Using files made here The HTML <link> tag offers more flexibility than the generic "favicon.ico" mechanism. If the <link> tag is used, the name of the icon that is associated with a web page can be something other than "favicon.ico". Moreover, the <link> tag allows web developers to situate ICO files wherever is convenient. In order for there to be different icons for the various pages in your web site, the HTML <link> tag can be used to specify which icon goes with which page.